Holiday Shopping Analysis 2024

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The document highlights the significance of the winter holidays season for retail, with 2024 holiday sales projected to reach between $979.5-$989 billion. It emphasizes the crucial role of local broadcast TV in influencing holiday shoppers, noting that TV is the most important influencer for retail shoppers at all stages of the purchase funnel.

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.