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It’s Still Very Hard to Get Reach Without Linear TV:
65% of the people 2+ who were reached by the average of these 337 randomly chose 2024-2025 four-media campaigns, were reached ONLY by linear TV.

© 2026 TVB Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Privacy & Terms of Use.
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