QR Codes Improve TV Ad Response Rate, Sky Media Reveals
After executing around 20 QR code campaigns, Sky’s sales arm has now discovered the average response rate to QR codes in TV ads is between 0.3% and 0.8%.
After executing around 20 QR code campaigns, Sky’s sales arm has now discovered the average response rate to QR codes in TV ads is between 0.3% and 0.8%.