Comscore & ShowSeeker Partner To Bring Person-Level Data To Pilot Platform

Comscore today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, “enabling media buyers and sellers to evaluate and transact on audiences with unprecedented granularity,” Comscore said.