WPP Cut U.S. Ad Outlook For Next Several Years
Excluding political ad spending comparison’s, WPP estimates U.S. ad spending will expand 5.4% this year, down from 6.5% forecasted at the end of 2024.
Excluding political ad spending comparison’s, WPP estimates U.S. ad spending will expand 5.4% this year, down from 6.5% forecasted at the end of 2024.