The New Older Consumer: Why The 60+ Generation Shouldn’t Be Forgotten

According to AARP’s Global Longevity Economy Outlook report, in 2020, the 50-plus population contributed $45 trillion to global GDP, or 34% of the total. The World Data Lab’s World Consumer Outlook, which projects spending through 2030, shows the highest increase in consumer class headcount will come from the 60+ age group.