Linear Still Dominates TV Ad Impressions

Despite predictions of its demise, linear television continues to command the majority of TV ad impressions in 2025, According to iSpot’s latest transparency report, (reported by TheMeasure. net) traditional TV accounted for 86% of all TV ad impressions in the first half of the year, averaging nearly 17 billion daily.  Advertisers spent $21.9 billion on those impressions—a 3.29% increase from the same period in 2024