Studies & Reports Browse key findings and reports that highlight the effectiveness and reach of local broadcast TV. 2025 Local News StudyHalloween 20252025 Active Adult/Retirement Community Purchase Funnel StudyBack to School and College 2025Nielsen’s Gauge: Focus Matters!High-Net-Worth Report2025 Media and Conversations StudyMother’s Day 2025CIMM and TVB Virtual Event: Local TV Innovation Showcase2025 Media Comparisons Study2024 SVOD StudyThe 2024 Voter Funnel Study2024 Video Media Devices and Usage Study2024 Severe Weather Emergency Survey: Hurricanes Helene & FrancineHoliday Shopping Analysis 2024Purchase Funnel 2025TVB Insights
