Welcome to Vantage Point, your monthly roundup of news, research, and insights shaping local broadcast TV and political advertising. Each month, we highlight the latest trends, ad campaigns, and policy updates that impact stations, advertisers, and voters. Bookmark this page and check back regularly for fresh perspectives and resources designed to keep you informed and ahead of the curve.
Strong political TV/streaming advertising will continue next year for the 2026 mid-term elections, rising to a projected new record total of $10.8 billion, according to AdImpact. This would be up 22% from the 2022 midterms ($8.9 billion) and a 4% decline from last year’s Presidential-focused political ad season estimated at $11.2 billion. READ MORE
The National Republican Congressional Committee (NRCC) launched a paid advertisement campaign supporting the passage of the One Big Beautiful Bill. READ MORE.
Congressman Zach Nunn (IA-03) today launched a new testimonial ad series featuring real Iowans sharing how the One Big Beautiful Bill Act is delivering for families, workers, small businesses, and farmers. The first ad spotlights Sarah Curry of Glenwood, IA, whose family has benefited directly from meaningful tax relief. READ MORE.
Rep. Mike Lawler launched One Big Beautiful ad campaign, highlighting the pro-worker, pro-family, pro-New York policies in Republicans’ One Big Beautiful Bill. READ MORE.
The League of Conservation Voters is launching a $4 million campaign across swing states and districts to sour voters on the GOP budget law, the group told Axios exclusively. READ MORE.
The campaign arm for House Democrats is targeting 35 House Republicans with a digital ad buy that highlights their vote in favor of the One Big Beautiful Bill Act that was signed into law in July. READ MORE.
