High-Net-Worth Report
Many of local broadcast TV’s top categories over index for High-Net-Worth households.
This presentation highlights some of the high-net-worth data we have accumulated from multiple of our studies, including Media Comparisons, the Purchase Funnel, Media and Conversations, as well as the Voter Funnel study. We defined high net-worth as those with a net-worth of $500,000 or more. Where the sample allowed, we were able to break this down further to one million+.
From our studies, we learned that there is a very strong story for broadcast TV among high net-worth households.