Author: Anne

Why TV Upfront Deals Will Still Use Nielsen Measurement Despite All the Talk

Baby Boomers: The Most Important Consumer?

Consumers Fuzzy On Streamers’ Focus, Value Propositions

Allen Media Files Multi-Billion Dollar Lawsuit Against Nielsen

LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery

Scripps: ‘Plus-Fatigue’ Will Drive OTA Growth

Advertisers Go Mad For March Madness

Nexstar CEO Says NextGen TV Revenue Could Rival Retrans Take by 2030

How Agencies and Marketers Can Optimize Local CTV & OTT Advertising

Political Ad Spending Is Bigger In Texas—Way Bigger

Retail Foot Traffic Shows ‘Significant Recovery’ After Omicron Setback

Airlines Bet Surge In Travel Demand Will Help Offset Fuel Costs

NBCU Partners With Telemundo To Increase Hispanic Female Directors In Scripted TV

NBCU Picks Omni As First Agency Data Platform To Integrate with Audience Insights Hub

NewsNation Further Expands News Programming

Inflation To Play a Key Role in US Economic Outlook, NRF Reports

Streaming Platforms’ Volatility: Consumer ‘Retention’ And ‘Churn’ Grow

Byron Allen: Broadcasters Can Lead the Way

Car Dealers Are Optimistic, but Supply Crises, War Spur Concern

TV Newscasts Popular With Affluent Homes