Author: Anne

Purchase Funnel Study: Retail Online

TV & Sports Betting: A Winning Combination

Sports Betting VOD

Ad Impact on Purchase Behavior

Feature Commentary | Madhive: Moving Forward from the Current TV Measurement Culture Clash

Using ChatGPT for Smarter Prospecting

TVB at NADA

Auto Market Charging Forward in 2023

So, You Want to Be an LSM, DSM or NSM?

2023 U.S. Local TV Advertising Opportunities

Feature Commentary: 3 Ways Broadcast TV Can Position Itself to Win Media Dollars

The Automated Local TV Marketplace VOD

TV is the Winning Ticket

SkillUp: Career Planning

2023 BIA Forecast

Dynamic Pricing

Allen Media Group Adds Roy Restivo as Executive Vice President of Research

Suspension of Nielsen Accreditation Stays in Place as Nielsen One Launch Nears

Why Lobbying Matters For Local Broadcasters

Sports Gambling Expansion in Key States Fuels Local TV