New BIA Report Examines Substantial Growth in Over-The-Top Ad Spending and the Rising Rate of Programmatic Deals

Campaigns Spend Over $6.4 Billion on Ads for 2022 Elections, Making Race One of the Most Expensive Ever

TVB.org Research Virtual Web Tour

Political Ad Spend Has Already Passed $6.4B

How Free Ad-Supported TV Can Achieve Reach, Scale and Safety

Sportsbooks Are Sweating Their Billion-Dollar Marketing Bet

Netflix’s Co-CEO Predicts ‘the End of Linear TV.’ Broadcasters Explain Why He’s Wrong

Five Stations Launch NextGen TV In Roanoke-Lynchburg

Spectrum TV App Launches on (Tens? Hundreds? Thousands?) of XClass Smart TVs

Media & Entertainment Firms Are Top Ad Spenders in NFL Pre-Season

OpenAP Brings Targeted Audiences To Programmatic Market—to Break Down TV Ad Buying Silos

Allen Media Group’s Local Now Launches 27 Hearst Very Local News Channels

TV Basics

Research 101

Netflix And Disney Poised To Shake Up TV Ad World

Viewers Are Paying Attention to Political Advertising: TVision

Record Shipping Costs Add to Automotive Supply Chain Woes

Fast Now Drives 29% Of Video Ad Views

Golfers Love to Watch Live Sports Events

Spot TV Forecast: After Political Bonanza In ’22, Flat Will Suffice For ’23