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67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
Many Prime ‘TNF’ Viewers Watched via Local
Research Virtual Tour for Members
Research Virtual Tour
Viewers Prefer Watching Thursday Night Football on Local Stations
How Local Television Stations Can Reinforce Community Trust
Automotive National TV Spending Down 19% In August
Almost Half of Amazon Prime Video’s ‘Thursday Night Football’ Viewers Watched on Local Broadcast
Fox Nears Sell Out for Super Bowl Ads (and It’s Only September)
What Are America’s Hottest Political Ad Dollar DMAs?
Bill Lamb, KTTV-KCOP General Manager, To Retire
Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?
WWL New Orleans Relaunches Successful Sales Campaign Started In The 1980s
Victims of Identity Theft Respond to TV Ads
Hyundai, Kia End Slump With Double-Digit Gains
Midterm Campaigns Lead To Ad Boom for Local TV Stations
News Orgs Use Broad Toolset To Build Streaming Audience, Revenue
Nielsen Shareholders Approve $16 Billion Sale to Private Equity
This Fall And Winter Will Define The Future Of TV — And Maybe Your Job
TV Station Revenue To Hit $24.15B in 2022
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