Nielsen Remains the Currency

Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

27% of Advertisers To Spend More in Upfronts

TVB at ANA Media Conference

NCAA Women’s Championship Scores Another Viewing Record

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Magid Survey Finds Interest in Women’s Sports Growing

NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales

Local Auto Dealers Spent More on Ads in 2023

Women’s Sports’ TV Rights Boom May Have Finally Arrived

Scripps Wants Women’s Sports Boom To Boost Ion

Will Broadcast’s Local Sports Comeback Stand Up?

Buildup to Summer Olympics Begins

Political TV Ad Spending Grows. Does It Work?

Local TV’s Hiring Crisis Has A Solution

Jacky Rosen’s Record-Breaking Ad Splash in Nevada

How To Measure TV And Video Viewership When Every Currency Is Different

All Political Advertising Is Local

Local Television Prepares For Total Solar Eclipse Coverage

TVBU Sales University