Olympics 2024—How Team USA Is Targeting Gen Z With New Marketing Leaders and Agency

Peacock to Host First-Ever Exclusive NFL Game

Telly Offer Viewers Free TVs in Exchange for Targeted Ads and Data

Here’s What Media Giants Face as They Try to Charm Advertisers This Week

Bobbi Gearhart Named VP/News Director at KTTV Los Angeles

NBCU and Amazon Strike New FAST Channel Deal for NBC and Telemundo Stations

Cassady Velasco Promoted To News Director At KSBW

WWL Ups Nicole Waivers to News Director

NBCU Names Mark Marshall Interim Ad Sales Chair; Linda Yaccarino Seen Headed to Twitter

Political Kicks off Early in Sluggish Ad Market

Americans Bet $220B on Sports in 5 Years Since Legalization

Cross Screen Media, AdImpact Partner on Local Cross-Screen Measurement

Nexstar Doubles It Up in San Diego

KBB: New-Vehicle Prices Fell Again Last Month

NBC Wants to Line up Advertisers for 50th Season of ‘SNL’

Nielsen Remains Currency of the TV Realm in 2023-24 Upfront

Missouri Sports Betting Hopes Fade

Legal Vermont Sports Betting Only a Governor Signature Away

Dish Becomes the Latest Major Pay TV Operator to Accelerate to Double-Digit Cord-Cutting Rate

Local Auto Insurance Agents Could Be Fruitful Targets