Industry News

Netflix Targeting $7-$9 Price for Ad-Supported Tier with Rollout Starting Later This Year: Report

Is Brand Vs. Performance Media An Outdated Construct?

The Latest Numbers on the Microchip Shortage: More Cuts Amid Re-sourcing Push

Auto Prices Squeeze Subprime Borrowers

Brick-and-Mortar Still Driving Retail

Labor Day Sales—How Brands Can Cash In on the Shopping Spree

A Diversity of TV Viewers Are ‘Buying Green’

Survey Finds TV the Top Source for Local News

Honda Focuses on EVs and Aircraft in Newest Corporate Campaign

Why FreshDirect Is Investing in Broadcast TV for the First Time

How Local News Is Coming To CTV

NBC Considers Cutting Back Programming Hours in Prime Time

AG Ashley Moody Files Brief to Bring FL Sportsbooks Back

GroupM Warns Of Slowdown By ‘Digital Endemic’ Advertisers

Nielsen: ‘Big Data’ Not Ready To Transact

62% Of Q2 Borrowers Opt For Used Cars

U.S. New Vehicle Prices to Hit Record High Despite Rising Interest Rates

When Consumers Pay Attention To Ads, When They Don’t

Nobel Prize-winning economist says he doesn’t see anything that resembles a recession in the U.S.

Ads Begin in Texas Governor Race, With O’Rourke’s Highlighting Abortion