Industry News

Gray TV Boosts Political Revenue Target

Work From Home Is Wearing Your House Out

Growth in Online Shopping Has Flattened

DoubleVerify, Comscore Team Up To Verify, Measure Audiences

Gray 4Q Broadcast Revenue Down 9%

Scripps 4Q Adjusted Station Rev Down 24%

Inside KFC’s Marketing Strategy With a New CMO, Creative and Media Agencies

GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, ‘Disruptive New Pricing Models’

How iSpot Became a Favorite To Claim Nielsen’s Measurement Crown

Comcast Will Let Nielsen Rival VideoAmp Use Its Huge Data Set

The Reason Local TV Still Sells

Univision Q4 Results Come, Now From ‘TelevisaUnivision’

Standard General Says Change Will Be Good for Tegna

What the Super Bowl and Olympics Taught NBCuniversal About the New Era of Measurement

To Reach Streaming Audiences, Marketers Must Diversify Channels

Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021

Nexstar Media Group Sees 4.3% ‘Core’ Advertising Gains For Q4, Automotive Takes A Back Seat

Discovery, OMG in Currency Tests with Comscore, VideoAmp

Nielsen Set to Release New Streaming Data in TV’s Measurement Wars

To Reach Streaming Audiences, Marketers Must Diversify Channels