Industry News

As TV’s Upfront Draws Near, More Addressable TV Commercials Will Be for Sale

TV Advertising Up For ViacomCBS, Now To Be Called Paramount

Spot TV Automation Revs Back Up

ViacomCBS Changing Company Name to Paramount

Addressable TV Advertising Passes Critical Milestones

Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl

New CTV QR Codes Tout Added Metrics

Super Bowl Watched by 150 Million People Across Platforms: iSpot.TV

Halftime Viewership Grows 19%

Ford No. 1 in Purchasing Consideration

Super Bowl Viewership Tops 112M For NBC & NFL With LA Rams’ Hometown Win

Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big Screens

Pepsi’s Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds

Ad Cost Inflation Projected To Lag Consumer Price Inflation

The 2022 Super Bowl Ads Return to Travel, Familiar Faces and New Tech

Super Bowl LVI Streaming Averaged 50-60 Seconds Behind Cable

Men Paid More Attention to Super Bowl Ads Than to the Game: TVision

Smart-TV the Default for Streaming

TV + Direct Mail: A Way To Reach Millennials

NAB Lays Out Its Top Policy Priorities for 117th Congress