Industry News

Nielsen and P&G Look To Help Minority-Owned Media Beat Data Hurdles That Block Ad Spending

QR Codes A Game Changer For TV Stations And Advertisers

Ford Idles, Cuts Output at 8 Plants With Chip Supplies Still Tight

Q4 ‘Superstore’ Foot Traffic Surges

DIY’Ers Love Home-improvement TV Shows

Should Stock Market Swings For Big Digital Players Affect Legacy Media Companies?

Caesars Sportsbook Eyes Big Game Debut

Most Super Bowl Viewers Staying Home

Ford Q4 Net Income Surges to $12.3 Billion on Rivian Investment Gain

LG Ads Solutions Introduces Suite of Guaranteed Outcome-Based Media Offerings With 3rd-Party Validation

Viewers Much More Likely to Watch Olympics on Live TV Than Via Streaming

Advanced HDR By Technicolor & ATSC 3.0 Collaborating With Hisense On TV Deployments

Kevin Walsh, KPIX-KBCW San Francisco General Manager, Announces Retirement

DoubleVerify Says CTV Fraud Schemes Could Have Cost Publishers $144 Million

Smooth Sailing For The C-Band Shift

Media Rating Council Says Comscore Local and National TV Services Being Audited

As Streaming Grows, So Does Its Vulnerability To Cyberattacks

Super Bowl Ads Are Sold Out, Many at Record Prices as High as $7 Million

Broadcasters Looking for Improved Workflows, New Solutions Notes NewsastStudio Survey

NBCU Puts iSpot in Lead as It Evaluates Measurement Companies