Industry News

How Comscore’s New CMO Wants to Reshape the Future of Measurement

P&G Was the Top U.S. Advertiser in 2021

LocalBTV Expands to 21 U.S. TV Markets

BMW Returns to the Super Bowl for the First Time Since 2015

Peacock To Launch 24/7 Local News Channels From NBC O&Os

Football Games Send Viewers To TV On Cold Weekend

Big Increase in Number of Householders 55-Plus

Rolls-Royce, Bentley, BMW Sales Surge as Cheaper Brands Lag Behind

For U.S. Sports Bettors, It’s FanDuel and DraftKings — and Then Everyone Else

NBCU Still Has ‘a Few’ Super Bowl 56 Ad Units Left, Winter Games Sales On Par With 2018

Kia Is Back in the Super Bowl After Skipping the 2021 Game

Altice Partners With Ampersand For National Addressable Ad Sales

Streaming Sports: Viewers Spend Time On Various Platforms, But TV Still Dominates

’22 Will Be Spot TV’s ‘Year Of The Test’

Emily Barr, Graham CEO, To Retire; Catherine Badalamente To Succeed Her

Inside the Next Frontier in Sports Betting: Integrated Viewing

Entravision Adds Comscore In Palm Springs

Advertisers Look To Spend More on All Forms of Video, Survey Finds

Three Media Trends To Watch In 2022

Streaming Still Trails Legacy TV