Industry News

Charlotte Hornets Partner with Gray Media to Simulcast Five Games OTA In the Carolinas 

Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront 

The Vast Majority of US TV Ads Are Still Seen on Linear TV

New Study Shows TV Still Drives the Most Votes

US 2024 Holiday Season Retail Sales Exceed Expectations 

Local TV News Shows its Mettle

Carr Named FCC Chairman Just Hours After Trump Takes Oath 

NAB Publishes Long-Awaited Future of TV Initiative Report 

EVs, Hybrids Gained Market Share in ’24

Universal Ads Sets Up Shop In Local TV’s Backyard

Enhancing Public Safety: The Evolution and Impact of Datacasting

The L.A. Fires Proved the Urgent Need for Local News in an Age of Social Media Conspiracies and Outright Lies 

Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share

Broadcasters Foundation Offers Emergency Grants to Those Harmed by L.A. Wildfires

L.A. Wildfires Raise Need for Advertiser Support of Local News 

How A Local News Reporter Spotted The Sunset Fire: “Local News Is Still Vital; People Still Appreciate What We Do”

EdgeBeam Wireless ATSC 3.0 Datacasting Hits the Ground Running

Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising

SVOD’s Ad Hole: Plugged With Broadcast, Says TVB

Local News Audiences Doubled And Even Tripled During L.A. Fire Coverage