Industry News

Linear TV’s Reach Story Shared By TVB

Data-Driven Marketing Investments To Top $36B in 2024, Report Finds

Nexstar Extends Deal With Nielsen for Local, National Rating

Toyota Global EV Sales Quadruple in 2023, Still Big Gap With Goal

EV Sales Start To Fall In California, an Industry Bellwether

Consumers Pay More Attention to Fast Channels, Where Reality TV and Local News Proliferate

NFL Conference Championships: NFC+20%; AFC+17%

Biden Super PAC Plans an Historic $250 Million Ad Blitz

Nexstar Names Bill Dallman VP-GM In Grand Junction

V-Day Spending Tilts Back To Romance 

José Cancela Named President Of Telemundo Station Group

Migdalia Figueroa Appointed President & General Manager of WKAQ 

Chevy Leads Latest Ranking of Most-Seen Auto TV Ads

For Broadcast, 2024 Will Be The Year Of Multiple Currencies

Toyota Has A Change Of Heart About Super Bowl

Talking TV: How NBCU Local Is Strategizing On FAST Channels

DatafuelX And MRI-Simmons Bring Demographic Modeling To TV

How TV News Stations Collaborate: A Growing Necessity in the Age of Digital and Streaming

It’s Official: U.S. Ad Market Expanded in 2023, Albeit a Smidgen

Nielsen, Fox Sign Renewal Agreement for Audience Measurement