Industry News

Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck

Sports Betting, Online Casino Turns Profitable For Caesars A Year Early

Ford’s October Sales Slide 10% Amid Supply Chain Issues

IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation

Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms

Addressing Addressable TV’s Scale Question

Holiday Shoppers Proceed with Caution

Paramount Global Hits Bumps In Q3

Toyota Sales Rebound Again; Honda Slips; Hyundai, Kia Advance 3rd Straight Month

Automotive Buyers Are In For A Wait

Paramount Restructures Ad Sales Unit Focusing on Agencies, Digital, Specialties

Why Local Broadcast TV Is a Powerful Part of the Cross-Screen Solution

SVOD, AVOD Subscriber Demos ‘Overwhelmingly’ Alike

New-car Prices Easing After Record Highs

Thrive, Not Just Survive, Amid Uncertainty

TV Advertisers, Stop Worrying About Attention Measurement

Marketing in a Recession—How Brands Can Provide Comfort in Uncertain Times

Fox Corp. Rides Political Ad Wave, Posts Solid Fiscal Q1 Results

How Will the Midterm Elections Impact the Auto Industry?

Microchip Shortage Forces More Car Production Cuts in 2023