Industry News

Older Adults And Their Post-COVID Media Habits

FreeWheel, Comscore Launch Advanced CTV Contextual Targeting

National TV Ad Spending Drops 7% in August: SMI

Leading Local Insights

Network Nightly Newscasts Morph, Adapt For The Streaming Age

US TV Stations Set for Record Midterm Political Ad Spending

Reaching Hispanic Audiences—What Boxing Can Teach Marketers

Auto Inventory Improves in Sept

TVB: Local Broadcast TV Embraces the Future

Southwestern Florida Stations Cover Hurricane Ian as It Makes Landfall

Ashley Parker Named GM Of Graham’s KSAT

Older Adults And Their Post-COVID Media Habits

New BIA Report Examines Substantial Growth in Over-The-Top Ad Spending and the Rising Rate of Programmatic Deals

Campaigns Spend Over $6.4 Billion on Ads for 2022 Elections, Making Race One of the Most Expensive Ever

Political Ad Spend Has Already Passed $6.4B

How Free Ad-Supported TV Can Achieve Reach, Scale and Safety

Sportsbooks Are Sweating Their Billion-Dollar Marketing Bet

Netflix’s Co-CEO Predicts ‘the End of Linear TV.’ Broadcasters Explain Why He’s Wrong

Five Stations Launch NextGen TV In Roanoke-Lynchburg

Spectrum TV App Launches on (Tens? Hundreds? Thousands?) of XClass Smart TVs