News

Sales Success Stories From TV’s Mid-Sized and Small Markets

MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes

Beyond Impressions: Insights from Broadcast Experts

Auto Parts, Service Business Sees COVID Rebound

National TV Ad Scatter Market Sees ‘Soft’ Pricing

Nielsen Rival ISPOT.TV Gets $325 Million Goldman Sachs Investment

FCC’s Rosenworcel: ‘We’ve Turned the Volume Down and Ramped Up the Activity’

Broadcasters Have a ‘FAST’ Cash Opportunity

Midterm Political Spending? Record-Setting Growth Is Already Seen

Big Changes At GroupM With Multiple Agency Mergers

Car Dealers Got Creative and Efficient in Face of Low Stock, NADA Says

Samsung Ads Offers To Manage CTV Buys So Marketers Can Maximize Incremental Reach

Scripps Networks To Use TVision Attention Data During Upfronts

Peacock To Hit 64M by Year’s End

GM, Ford Battle Inflation, Rising Interest Rates as They Report Q1 Results

Nielsen Strikes Smart TV Data Deal With Vizio

NAB Chief LeGeyt Stresses Local Broadcast’s Role in Difficult Times

TelevisaUnivision First-Quarter Revenue Rises 12 Percent as U.S. Advertising Grows 14 Percent

Roku Adds Measurement Partners For Media-Mix Modeling

Analyst Reports Nielsen Services Will Be Reaccredited Soon