News

NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million

CIMM, TVB Approve New ‘Four-Week’ Post Analysis Audience Guidelines

How NBC Became the Linchpin of the NBA’s Megabucks TV Rights Deal 

WNBA All-Star Game Has Record 3.44 Million Viewers 

CNN, Fox Seen as Most-Divisive News Outlets in U.S.

Comcast’s Mike Cavanagh Expects NBA Deal to Score with Advertising, Subscription Revenue 

Gray Television to Enhance Paris Olympics NextGen TV Signal With HDR, Immersive Audio 

The Hidden Costs of Pausing Your Ads

Automotive Update. Ford Bets on Pickups, Not EVs

Kamala Harris Smashes Fundraising Record With Stunning $81 Million Haul Over 24 Hours

Nexstar Names New GMs In Huntsville & Lubbock

As Presidential Race Enters Uncharted Territory, Ad Spending Passes $3 Billion Mark 

Actblue Rakes in Nearly $50 Million in 7 Hours After Harris Campaign Launch

Optimum Will Keep Gray TV Stations On Cable System

WNBA More Than Quadruples Its Current National TV Contract With 11-Year, $2.2 Billion Deal

Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports

Auto Dealers Could Soon See More Affordable Used Cars 

NBA Board Approves Deal with NBC, Prime Video, ESPN

2024 Media Comparisons Study: Broadcast Leads

Significant Shift in TV Viewing Habits?