News

Key Political TV Advertising States: Don’t Mean a Thing Without That Swing 

Senate GOP Plans $100M Ad Blitz as It Fights to Retake Chamber 

Older Consumers Lead Spending in ‘24 

TVB Again Criticizes ‘Misleading’ Aspects of Nielsen’s Gauge Report

WTVY Dothan And Peachtree Sports Network Partner on Junior Golf Tourney 

ATSC Touts 3.0 Progress Despite Spectrum Challenges

Four Myrtle Beach-Florence, S.C., Stations Launch NextGen TV

TVB Study Shines A Light On Local TV Station Online Hubs

Pat Sajak’s ‘Wheel of Fortune’ Farewell Reaches 11 Million Viewers, Biggest Episode in More Than Four Years

Live Event Broadcasting Is Preferred Choice For 40% Of TV Viewers

Reliability Drives Automotive Brand Trust

Reuters Sees ‘Great Platform Reset’ in News Habits

Comscore Working With Kochava To Measure Linear Campaign Impact

Tim Ingram Is Nexstar’s New GM In Baton Rouge

BIA’s Ovadia: Political Fundraising Keeps Pace To Drive $12B In Spending.

Democrats Spending Heavily In NC

Branding Media or Direct Response Marketing? Both!

TEGNA Succession Plan In Place as Lougee Will Exit

NextGen TV HDR Broadcasts Now Reach 70M+ Homes

Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events