News

Fox Sees Super Bowl Sunday Generating $600 Million in Ad Revenue

NBCU Trying to Quantify Quality Amid Debate on Measurement

NBCU Certifies iSpot and Videoamp as Ad Currencies for Enhanced Audience Guarantees

KSBW Holds One-day Telethon for California Storm Relief

In Challenged Ad Climate, Sports Advertising Continues Growth

Fox Growth Led by Broadcast TV and Sports

Smaller Audiences Force New Ideas in Syndication

Ascential Announces Path To Control Mediaocean Rival Hudson MX, Long-Time Exec Named CEO

Online Texas Sports Betting Bill Begins Challenging 2023 Journey

Good Super Bowl Ads Still Worth the Price

Airline Advertising Budgets Set to Soar

CEO’s Expect Short, Mild Recession

Hearst Television Promotes Akili Franklin to Corporate Recruiting Position

ATSC Seeks to Converge Global DTT Standards

Record 50 Million Americans to Wager $16B on Super Bowl LVII

Pearl TV’s Anne Schelle To Receive TVN’s Women In Technology Leadership Award

Grammys Rebound from COVID Years, Reach 12.4M Viewers

Super Bowl Betting Projected to Hit Record $16 Billion

Pearl TV’s Anne Schelle to Receive TVN’s Women in Technology Leadership Award

Study: 47% To Spend Less in Next 3 Months