News

Advertising Agency Executives Weigh In on What To Expect in 2023

NFL Finds 31% More Thanksgiving Viewers Than Originally Reported

Viewing for Telemundo’s Quarter-final World Cup Coverage up 54%

More TVB Data on Media’s Voter Influence

Heineken Develops Attention Measurement Campaign with Teads and Dentsu

Media Measurement: One Currency? Multiple? Does It Matter?

FIFA World Cup: $213.6M in National TV Ads – 8.4B Impressions So Far

VUit Closes Major Carriage Deal With CBS

Local Journalism Plays Key Role in the Age of Opinion

Allen Media Group Expands Television Sales Team

Got a Digital TV Antenna? Your Local Content Interest Will Rise

4 Ways Your CTV/OTT Ad Dollars Can Work Harder in 2023

This Week Next Week, Ep. 45: Interregnum Bob

NBCU Claims Big Ad Impact Over Thanksgiving Weekend

Why Political Advertisers Need a CTV Strategy Ahead of 2024 Election Cycle

KCCI’s ‘Hunger-Free’ Telethon Raises Enough for a Million Meals

SMI: National Linear TV Ad Spend Slides in October

Hearst TV’s New SVP Stefan Hadl Opens Up About 3.0, News Tech, Recruiting the Next Generation

The Ad Council Inspires the Marketing and Media Industries to “Face Forward and Meet the Moment”

Georgia Runoff Spending Tops $400 Million as Warnock and Walker Battle for Us Senate Seat