News

GOP Groups Spend $6.2 Million in Oz-Fetterman Senate Race in Pennsylvania as Polls Tighten in Final Two Weeks

Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?

AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022

Chip Shortage To Improve — A Bit

Holiday Sales to Rise, but Growth To Slow

TelevisaUnivision Selects Nielsen One For Cross-Platform Measurement

How Broadcasters Are Using Data To Court, Not Alienate, Customers

Marsha Fogarty Upped To WTOC Savannah GM

Two Ad Category Purchase Funnels Get TVB Spotlight

Automakers Going Big on EV Commitments

Broadcast Now 24% Of TV Viewing

FCC Commissioner Starks: The Future of Broadcasting Is NextGen TV

Toyota To Cut Full-year Production Target on Chip Shortage

FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season Start

NBCUniversal Boosts Measurement Team in Push Towards Alternative Currencies

NextGen Rollout Challenged By Spectrum Constraints

Political Ads Change Voting Beliefs

Consumers Cutting Holiday Travel Plans

Inside Nielsen’s Pricey Hold On TV Networks and How They’re Fighting Back

As Broadcasters Seek To Streamline Local Ad Sales, Reach Remains King