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Research, Measurement & Analytics

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  • Measurement
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2025 Local News Study

2025 Media Comparisons Voter Deck

Halloween 2025

2025 Active Adult/Retirement Community Purchase Funnel Study

Back to School and College 2025

Nielsen’s Gauge: Focus Matters!

High-Net-Worth Report

2025 Media and Conversations Study

Mother’s Day 2025

CIMM and TVB Virtual Event: Local TV Innovation Showcase

2025 Media Comparisons Study

2024 SVOD Study

The 2024 Voter Funnel Study

Local Broadcast TV News

2024 Video Media Devices and Usage Study

2024 Severe Weather Emergency Survey: Hurricanes Helene & Francine

Holiday Shopping Analysis 2024

2024 Travel Purchase Funnel Study

2024 Home Improvement Purchase Funnel Study

2024 Sports Survey: Football Viewers

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