Bend, OR
Bend is an artsy resort community in the high Oregon desert just east of the Cascade Range and the Mount Bachelor ski area. Quite obviously Bend has been discovered for its recreation opportunities, climate and small town atmosphere, and has grown rapidly as a retreat for retirees, young people, and self-employed or small business workers with only occasional need for a bigger city. This rapid growth aggravates the downsides of increasing living and housing costs and has brought some areas of unattractive sprawl. Bend is Central Oregon s largest city, and despite its modest size, is the de facto metropolis of the region, owing to the low population density of that area. As of 2014, the top employers are St. Charles Medical Center, Les Schwab Tire Centers, Sunriver Resort and Mt. Bachelor. Economically, it started as a logging town but is now identified as a gateway for many outdoor sports, including mountain biking, fishing, hiking, camping, rock climbing, white-water rafting, skiing, paragliding and golf.
DMA Rank: 185
Median HH Income: $52,471
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