Palm Springs, CA
Palm Springs is a desert resort city in Riverside County, California, within the Coachella Valley. The very glamorous Palm Springs attracts major celebrities; tourism and real estate are two of the largest sectors in the economy. Other sectors include healthcare, retail trade, and gambling. Gambling establishments in the area include the Agua Caliente band of Cahuilla Indians casino, and there are casinos in the surrounding communities of Rancho Mirage, Indo, Coachella, and Cabazon. Target industries for Palm Springs include software development, internet-related businesses, light manufacturing, and specialty/signature brand product assembly. Today the main economic activities include a host of diversified light manufacturing, international trade and offices of overseas companies. Although rising rapidly, costs of living and housing remain relatively affordable.
DMA Rank: 145
Median HH Income: $45,497
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