San Diego, CA
The San Diego market in California has an estimated population of 3,279,593 in 2025. Some of the
largest industries in this market include defense & military, tourism, manufacturing, biotechnology, IT,
education, and healthcare. Some of the largest employers in the area include Naval Base San Diego, University of California (San Diego), Sharp Healthcare, Scripps Health, County of San Diego, and
Qualcomm.
DMA Rank: 30
Median HH Income: $103,066
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