How AI Is Disrupting Broadcast Advertising From Production To Planning

Using AI technology, any creator, including broadcasters, can quickly and affordably generate high-quality video content for themselves or an advertiser. While media leaders applaud this visual creative ability, AI is also simultaneously devaluing broadcast ad inventory in campaign planning. This algorithmic bias masquerades as data-driven decision-making, quietly erasing broadcast media from the planning processes that determine where advertising dollars get spent.