Positive Outlook for Sports Consumption, Spending

Our latest sports fan pulsing indicates that less than half feel that they have to make more difficult decisions about discretionary purchases than they did five years ago. That’s the best we’ve seen in 13 months.  Couple this with U.S. Federal Reserve Bank data that shows credit card balances rising again in the third quarter to $1.17 billion — a record high and up 8.4% vs last year, and it’s clear that we are splurging on things we covet.