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Television Is Most Important In Influencing Purchase: TVB Study

90% of online shoppers said TV influenced their searches.

© 2026 TVB Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Privacy & Terms of Use.

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