Download Creative | 2025

Drawing from recent research and strategy, PSAs from NHTSA and the Ad Council prompt young men ages 21-34 to take responsibility for their decision to get behind the wheel by reminding them of the devastating consequences of driving buzzed, and that buzzed driving is drunk driving.

How to Download Project Roadblock Assets

Download Broadcast & Streaming Assets

• Ad Council
  Login with your Ad Council credentials here or easily create a new account in the top right-hand side of the page. For assistance, please reach out to Noel Sanchez, [email protected] and Milan Genovese O’Malley, [email protected]
  
• Extreme Reach
  Login with your Extreme Reach account here to access this year’s Project Roadblock TV spots. For assistance, stations can contact Extreme Reach’s 24/7 customer service at [email protected] or 800-324-5672 https://app.extremereach.com
  
• Sponsorable TV PSAs
  Interested in sponsorship? Learn more here. Sponsorable creative can only be requested through this link and cannot be secured through Extreme Reach or AdCouncil.org.
  
• Online Video Streaming
  Click HERE to download tags in support of Project Roadblock online video creative. Please note: In order to run Ad Council’s tags, you will need access to an ad server, such as DoubleClick for Publishers. We are unable to provide direct access to digital creative assets at this time.
  
• Download the full spot list with AD-IDs and expiration dates.

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Project Roadblock 2025 Creative Preview