Comscore Sponsored Webinar

Frank Friedman, EVP, Chief Data & Analytics Officer and Head of Measurement at Comscore, joined Tracy Chavez, EVP, Managing Director of Investment at Publicis Media, and Paul Cavalluzzi, SVP, Data Intelligence at Publicis Media, to discuss Transitioning Currency: Barriers and Breakthroughs.

As TV currencies and measurement continues to evolve, this conversation pulls back the curtain on what it really takes for you and your clients to navigate changing currencies.

They discussed topics such as:

• Buying & Activation: When to make a change.
• Planning & Workflow: In theory and in practice.
• Measurement & Client Confidence: The reality of moving clients to new currencies.
• Opportunities & Breakthroughs: How to build trust and confidence.
• Real-Time Experience From Clients
• And more!

Watch this engaging conversation on the future of local TV currency below!

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