Industry News

Streaming Embraces the Traditional TV Bundle — Why That Might Not Be Such a Bad Thing

Study Finds ‘Virtual In-Content Ads’ Boost TV Campaign Lift

Average Monthly Car Payment Hits $702

Consumers Embrace Streaming Video Ads

FanDuel, DraftKings and Others Scale Back Marketing as NFL Season Arrives

Linear TV Ad Spending Fell 1% in June: SMI Reports

The Roku Channel Gets Three NBCU Local Offerings

OMD Teaches Minority-Owned Small Businesses How To Plan and Buy Media

Nielsen, Amazon Strike Three-Year Pact to Measure ‘Thursday Night Football’

Advertisers Need More Than AI. They Need Diverse Human Talent

Comcast NBCU Picks Startups For Latest Lift Labs Accelerator

TV: How To Engage Toy-Buying Grandparents

Sportsbook Ad Spend Retreats, at Least for Now

Feature Commentary: How TV Sellers Can Help Clients Navigate Advertising in Uncertain Times

HCA TV Awards: ‘White Lotus,’ ‘Abbott Elementary,’ ‘Better Call Saul’ Lead Winners

Over 3.1M TV Viewers For ‘Field Of Dreams’ Game

Political Cushions Other Spot Woes In TV Earnings

Nexstar Media Group Buying Majority Of The CW

U.S. Vehicle Inventory Falls to 1.02 Million

NAB: FCC Should Sunset ATSC 1.0 Simulcasting Requirement