Industry News

QR Codes Improve TV Ad Response Rate, Sky Media Reveals

Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share

When A Recession Hits, Don’t Pull Back Your Advertising

Automakers’ National TV Spending Drops 41%

Scripps Launches Website Promoting TV Antennas

NAB Launches Midterm Election Toolkit

Gray Makes Station Management Changes

Tegna 2Q Revenue Climbs 7%

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenues

Entertainment Brands — But Not Streamers — Increase Ad Spend

Advertising Slowdown Spreads Beyond Tech Giants to Hit TV Networks, Publishers

Multicultural Audiences Take More CTV Streaming Apps: App Science

Networks Increased Use of New Measurement Companies in Upfront

TV News Finds Business Travel Influencers

Spanish Programs, Sports Lift Impressions

Autos Remain Scarce, Buyers Getting That Way

9 Companies and Agencies Doing Multicultural Measurement Right

Gray TV Boosts Political Forecast Again

Survey: U.S. To Spend Less on Christmas ’22

Consumers Kept Spending in July