Industry News

NFL Plus Launches, Making Some Games Available on Mobile Devices

Streamers: Affluent Households’ Favorites

Netflix’s Ad-Supported Tier Will Likely Attract More Existing Subscribers Than Non-Subscribers

Reconnecting with Friends and Family Takes Priority for Summer Travelers

Economic Sentiment Improves For The Second Reading In A Row

Nielsen: Streaming Accounts for One Third of All TV Viewing

Inflation Has Households Rethinking Streaming Subscriptions: Study

Netflix, CBS Commanded the Most Viewing Time in 2021-22

U.S. Advertising: If a Recession Happens, How Bad Could It Be?

Small-Business Owners See Trouble Ahead

House Passes Legislation Permitting Legalized Cannabis Advertising

Why QR Codes Are Only The Beginning For Shoppable TV Ads

Media Stocks See Sharp Gains Following Netflix Results

Rain The Growth Agency, iSpot.TV Team To Up Campaign Optimization

Nielsen Says New Methodology Lets Advertisers Compare YouTube to TV

Back-to-School Spending a Priority

CTV ‘Attention,’ ‘Viewability’ Gain on Linear

Allen Media Group Acquires Black News Channel

News Viewing 55+: The Need to Know

TV on the Spot: Networks Claim Victory in Upfront, but Tough Economy Could Loom