Industry News

CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study

Cadent, Tunnl Team Up For Advanced TV Ad Audiences

Cord-Cutting Worsens For Linear Video in Q1 With 2.1 Million Subs Lost

Majority of Pay-TV Customers Think They’re Wasting Money on Their Subscriptions

Which Ad Buy To Make First — Connected TV Or Linear TV?

Inflation Causing Pullback in TV Spending By Advertisers

Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest

CBS Launching ‘Now’-Branded Newscasts at Owned-stations July 18

High Gas Prices Enhance U.S. Interest in Evs

For Ad Buys, Linear TV Still Primary

Close The CTV Gap

New Comscore CEO Jon Carpenter Rushing To Bring Clients Data Faster

Station Groups Eye Comscore As Nielsen Panel Problems Remain Unresolved

MadHive And TransUnion Offer New Approach To Streaming TV Advertising

Melissa Jones Named VP-GM Of WDTN Dayton

KMTV Omaha Names Lisa Volenec VP-GM

U.S. TV Homes Using a Smart TV to Stream Up 15% Since 2020

U.S. Senate, House and Gubernatorial Midterm Ad Campaign Spending Hits $2.1 Billion

New iSpot DTC TV Advertising Report Reveals Spend, Impressions Increases Year-Over-Year

Council Finds New Phase Of ‘High-Velocity’ Data, Most Brands Still Not Using AI Pervasively