Industry News

Double-Digit Spend Growth Expected To Continue Through 2022

FTC Proposal Would Crack Down on Car Dealers’ Websites, F&I Offices

Cox Lowers Full-year Forecast to 14.4 Million Vehicles

Diverse Audience: A Key OTT Growth Driver

NEXTGEN TV’s Voluntary Rollout Wagon Rolls On

Roku Channel Adds Local, Live TV Stations

Live, Local Content Is Crucial Element For OTT

HBO Max’s Customer Base Is Almost 30% Ad-Supported After Less Than One Year

Linear National TV Ad Spending Edges Up 1% in May: SMI

Inflation Drives Up Spending, Anxiety for Retail’s Busy Back-to-School Shopping Season

Carmax Sales Fall, but It Holds Onto Per-vehicle Profit

Leading National Advertisers 2022—Ad Spending by Medium, Category and Advertiser

TelevisaUnivision Finishes Upfront With Higher Volume

Linear Channels on SVOD Services? It’s Only a Matter of Time

Here Are The FCC’s ‘Auction 112’ Winning Bidders

Latest Retail Sales Data Shows Where Consumers Are Pulling Back

Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds

Parting Industry Thoughts From BIA’s Mark Fratrik

45 TV Promos Done With Imagination And No Money

Can NBCU Really Measure Ads’ Emotional Impact?