Industry News

Emotional Attachment More Important Than Numbers?

Sports, Streaming Drive Volume As Fox Wraps Upfront

Ways To Market In A Recession

Horizon Tests Comscore Measurement as Local TV Currency Alternative to Nielsen

NextGen TV Deployed in 68 Markets Reaching Half of All U.S. Homes

Jeff Gallop Named WSFX General Sales Manager

North Carolina Sports Betting Hopes Likely Over In 2022

Horizon Tests Comscore Measurement as Local TV Currency Alternative to Nielsen

Cox Media Group Grows Relationship With Telemundo

FCC Looks for Post-Nielsen Directory Market Metric

Quality Still Wins in TV’s New Advertising Landscape

Higher Interest Rates Could Trickle Down to Auto Demand

North America Production Tracking toward Gains in Q2 and Q3

North Carolina Online Sportsbooks Remain A Possibility

Local News Close-Up: South Florida Holds the Keys to Successful Local News

NBCUniversal Reveals Unified Measurement Currency Results with iSpot

Broadcasters Must Up Their Live Highlights Game

Comscore Confirms Faster Uptake Of AVODs Vs. SVODs

FreeWheel Launches Identity Initiative Aimed at Optimal Reach and Frequency For TV Ads

Spectrum Reach Sees More Stability in Local Measurement With Comscore