Industry News

Nexstar Learns To Live Without Auto

Media Rating Council Gives CEO George Ivie New Deal through 2027

MadHive And Katz Media Group Unveil Political Ad CTV Marketplace

Innovid Unveils New Cross-Platform Audience Measurement Product

NBCU Upfront Nearly Done, Claims ‘High-Single Digit’ Price Hikes

Nielsen One Alpha Will Show Ad Campaign Business ‘Outcomes’ Data

Nexstar, Altafiber Reach Long-Term Distribution Deal in Ohio Market

Back-to-School Sales to Rise 7.5%

Magna Forecasts 11% Advertising Growth for ’22

ATSC 3.0 Chases ‘Cloud-First’ Cars

Top ‘Ad Supported’ “Must Keep TV” Brands

Consumer Comfort With In-Store Shopping Is Back

FanDuel Group Introduces New Television Spot Featuring a Growing PGA Tour Talent Roster

Is Vermont Sports Betting Incoming With New Study Committee?

Why MRC’s New ROI Measurement Draft Standard Doesn’t Have Many Takers for Accreditation Yet

Wholesale Auction Companies Seeking To Reinvent Amid Change

Data: Smart-TVs Don’t Drive Streaming Picks

U.S. Vehicle Inventory Stays Flat at 1.13M

GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

Reaching Viewers of Daytime Legal TV Shows