Industry News

As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving

Car Dealers Positive, but Less Optimistic About Next 3 Months

Sports Wagering TV Ad Spend Still Surging

Ford, Kia Leaders in Mainstream EV Registrations

‘Switch Has Been Flipped’ on Global EV Growth, Forecast Says

The Optimal TV/Streaming Ad Balance

How Interoperability Can Help Solve CTV Measurement Feuds

Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV

Sports TV Advertising Adds Unique Reach To Campaigns

Is The TV Business Ready For Ad Ratings?

U.S. To Propose Rule on Minimum Standards for EV Chargers

House GOP Campaign Arm Books $52M in Fall TV Ads

Five Stations Launch NextGen TV In Fresno-Visalia

Local Advertising to Rise 7.6% YoY

IRTS Newsmaker Breakfast Showcases a New Era of Upfront TV Ad Sales

First ATSC 3.0-Equipped Cars Expected On U.S. Roads by 2023

Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

Local OTT in Growth Mode

Allen Media Adds Chris Malone To Lead Corporate Development

Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot