News

Linear Channels on SVOD Services? It’s Only a Matter of Time

Here Are The FCC’s ‘Auction 112’ Winning Bidders

Latest Retail Sales Data Shows Where Consumers Are Pulling Back

Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds

Parting Industry Thoughts From BIA’s Mark Fratrik

45 TV Promos Done With Imagination And No Money

Can NBCU Really Measure Ads’ Emotional Impact?

Emotional Attachment More Important Than Numbers?

Sports, Streaming Drive Volume As Fox Wraps Upfront

Ways To Market In A Recession

Horizon Tests Comscore Measurement as Local TV Currency Alternative to Nielsen

NextGen TV Deployed in 68 Markets Reaching Half of All U.S. Homes

Jeff Gallop Named WSFX General Sales Manager

North Carolina Sports Betting Hopes Likely Over In 2022

Horizon Tests Comscore Measurement as Local TV Currency Alternative to Nielsen

Cox Media Group Grows Relationship With Telemundo

FCC Looks for Post-Nielsen Directory Market Metric

Quality Still Wins in TV’s New Advertising Landscape

Higher Interest Rates Could Trickle Down to Auto Demand

North America Production Tracking toward Gains in Q2 and Q3