News

Broadcasters, Cable Ops Square Off at FCC Over Signal Offloads

TV 360: Why Marketers Should Combine Linear TV And CTV Advertising

Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers

FuboTV Integrates Free Pick’Em Sports Game Into Live TV Stream

Great Advertising Is Local

How Top TV Advertisers Plan To Spend Amid Economic Headwinds

BIA Cuts 2022 U.S. Local Ad Rev Estimates To $167.4B

Nexstar Learns To Live Without Auto

Media Rating Council Gives CEO George Ivie New Deal through 2027

MadHive And Katz Media Group Unveil Political Ad CTV Marketplace

Innovid Unveils New Cross-Platform Audience Measurement Product

NBCU Upfront Nearly Done, Claims ‘High-Single Digit’ Price Hikes

Nielsen One Alpha Will Show Ad Campaign Business ‘Outcomes’ Data

Nexstar, Altafiber Reach Long-Term Distribution Deal in Ohio Market

Back-to-School Sales to Rise 7.5%

Magna Forecasts 11% Advertising Growth for ’22

ATSC 3.0 Chases ‘Cloud-First’ Cars

Top ‘Ad Supported’ “Must Keep TV” Brands

Consumer Comfort With In-Store Shopping Is Back

FanDuel Group Introduces New Television Spot Featuring a Growing PGA Tour Talent Roster